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You are watching: Why does doctor pepper come in a bottle

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With its signature fizzy, sweet, cherry-cola zing, Dr Pepper has actually lengthy been a Southern-favorite soda. First produced over 130 years back in Waco, Texas, by a pharmacist to serve at his drugstore counter, it’s officially the nation’s earliest major soft drink. (Yes, even consisting of Coca-Cola.) And while we still gain to gain each of the 23 mystery spices in the modern-day can, the original recipe made through pure cane sugar is wbelow Southerners’ hearts really lie—served in an iced-dvery own glass bottle, of course. 


When taking a glance earlier at the original glass bottles containing the caffeinated refresher, not many type of world actually notice the distinctive trio of numbers that surround the vintage Dr Pepper logo: 10, 2, and 4. Usually, tright here are even more vital tasks in mind than dissecting the packaging, choose cracking the bottle open up and taking a huge ‘ole sip, for instance. But the origin of its iconic numbers remains elusive, unmuch less you’re privy to the storied background of the Texas soda. You’re not? Here’s the scoop. 


The Dr Pepper Museum in Waco, Texas, walks tourists via the fascinating background and heritage of the original Dr Pepper brand also, including the obscure numbers 10, 2, and 4 on the glass bottles. Turns out, Dr Pepper’s first slogan was indeed, “Drink a bite to eat at 10, 2, and 4!” Does it make complete sense to us now? Not really, but at the moment, it won an ad project request put out by the brand also after research in the 1920s showed that folks mainly experience from a sugar low approximately 10 a.m., 2 p.m., and 4 p.m. Hence the need for a sugary, bubbly beverage prefer Dr Pepper to get you going aobtain.




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While you won’t view the numbers on the modern-day deserve to, you have the right to still view 10, 2, and 4 on retro glass Dr Pepper bottles filled through the iconic Texas recipe made through genuine cane sugar—which deserve to be uncovered on Amazon right here, if you’re lucky. Mystery resolved.