Newspapers are an essential component of the Amerideserve to news landscape, however they have actually been hit tough as even more and also more Americans consume news digitally. The industry’s financial fortunes and subscriber base have been in decline since the mid-2000s, but their website audience traffic has actually aacquire started to thrive. Explore the fads and longitudinal data around U.S. newsrecords listed below.

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Total estimated circulation of UNITED STATE day-to-day newspapersYearWeekdaySundayWeekday (estimated)Sunday (estimated)
194041,132,00032,371,000
194548,384,00039,860,000
194650,928,00043,665,000
194751,673,00045,151,000
194852,285,00046,308,000
194952,846,00046,399,000
195053,829,00046,582,000
195154,018,00046,279,000
195253,951,00046,210,000
195354,472,00045,949,000
195455,072,00046,176,000
195556,147,00046,448,000
195657,102,00047,162,000
195757,805,00047,044,000
195857,418,00046,955,000
195958,300,00047,848,000
196058,882,00047,699,000
196159,261,00048,216,000
196259,849,00048,888,000
196358,905,00046,830,000
196460,412,00048,383,000
196560,358,00048,600,000
196661,397,00049,282,000
196761,561,00049,224,000
196862,535,00049,693,000
196962,060,00049,675,000
197062,108,00049,217,000
197162,231,00049,665,000
197262,510,00050,001,000
197363,147,00051,717,000
197461,877,00051,679,000
197560,655,00051,096,000
197660,977,00051,565,000
197761,495,00052,429,000
197861,990,00053,990,000
197962,223,00054,380,000
198062,202,00054,676,000
198161,431,00055,180,000
198262,487,00056,261,000
198362,645,00056,747,000
198463,340,00057,574,000
198562,766,00058,826,000
198662,502,00058,925,000
198762,826,00060,112,000
198862,695,00061,474,000
198962,649,00062,008,000
199062,328,00062,635,000
199160,687,00062,068,000
199260,164,00062,160,000
199359,812,00062,566,000
199459,305,00062,295,000
199558,193,00061,229,000
199656,983,00060,798,000
199756,728,00060,486,000
199856,182,00060,066,000
199955,979,00059,894,000
200055,773,00059,421,000
200155,578,00059,090,000
200255,186,00058,780,000
200355,185,00058,495,000
200454,626,00057,754,000
200553,345,00055,270,000
200652,329,00053,179,000
200750,742,00051,246,000
200848,597,00049,115,000
200945,653,00046,164,000
2010----
201144,421,00048,510,000
201243,433,00044,821,000
201340,712,00043,292,000
201440,420,00042,751,000
201537,711,86040,955,458
201634,657,19937,801,888
201730,948,41933,971,695
201828,554,13730,817,351
201925,952,58427,389,866
202024,299,33325,785,036

Pew Research Center


(Note that the Alliance for Audited Media (AAM), the resource of this circulation data and the group that audits the circulation figures of many of the biggest North Amerihave the right to newsfiles and also other publications, readjusted their reporting period in 2020 from a three-month duration to a six-month period. As such, in 2020, the comparichild is in between average circulation for the 3 months finishing September 2019 and also the six months ending September 2020. More details around just how the circulation estimate is calculated deserve to be found in the methodological note listed below.)

Within this total circulation figure, weekday print circulation diminished 19% and also Sunday print circulation reduced 14%.

Digital circulation is more hard to gauge. Using only the AAM data, digital circulation in 2020 is projected to have risen sharply, through weekday up 27% and Sunday up 26%. But three of the highest-circulation day-to-day records in the U.S. – The New York Times, The Wall Street Journal and The Washington Post – have actually in recent years not completely reported their digital circulation to AAM. The Times and the Journal provide information on digital subscriptions in publicly accessible reports, however since this is not the very same as circulation and may not be counted under the same rules used by AAM, these separately developed figures cannot conveniently be combined with the AAM data. If these separately created numbers were contained with the AAM data in both 2019 and also 2020, weekday digital circulation would certainly have climbed even even more sharply, by 38%.


Source: Estimate based on Pew Research Center evaluation of Alliance for Audited Media documents and subscription information from SEC filings and audited reports." data-share-image="">

Estimated newspaper circulation using 2 various information sources

DateAAM onlyNYT/WSJ subscriptions plus AAM
201634,657,19934,657,199
201730,948,41933,291,558
201828,554,13732,961,320
201925,952,58432,359,455
202024,299,33335,644,533

Pew Research Center


The enhancement of these figures would additionally adjust the in its entirety picture for linked print and digital circulation. In previous years, consisting of these subscription numbers with the AAM circulation data would certainly not have actually readjusted the all at once circulation photo, as total circulation would still decrease. In 2020, yet, including the Times’ and also the Journal’s digital subscribers reverses the trend: Total weekday circulation would certainly rise by 10%, not loss by 6%, as is the situation when looking strictly at the AAM data. For comparikid, the chart above mirrors approximated complete weekday circulation utilizing simply the AAM information and as soon as the digital subscriber numbers from the Times and the Journal are included over the past five years. For more details on just how this affects our estimates and also conclusions, see this article on our Decoded blog.


Unique travellers of newspaper websites

YearAverage monthly distinct visitors
Q4 20148,233,544
Q4 20159,709,071
Q4 201611,734,536
Q4 201711,527,744
Q4 201811,600,124
Q4 201912,149,197
Q4 202013,866,542

Pew Research Center


Gauging digital audience for the whole newspaper sector is tough since many kind of daily newsfiles execute not get enough web traffic to their websites to be measured by Comscore, the data source relied on here. Thus, the figures available above reflect the peak 50 UNITED STATE day-to-day newsfiles based upon circulation. In the fourth quarter of 2020, tright here was an average of 13.9 million monthly distinctive travellers (across all devices) for these height 50 newsdocuments. This is up 14% from 2019, which itself was 5% higher than 2018. (The list of optimal 50 files is based on Sunday circulation however includes The Wall surface Street Journal, which does not report Sunday circulation to AAM. It additionally consists of The Washington Article and also The New York Times, which make the optimal 50 also though they perform not totally report their digital circulation to AAM. For more details and also the complete list of newsfiles, view our methodology.)


Visit duration of newspaper websites

YearMean minutes per visit
Q4 20142.59
Q4 20152.59
Q4 20162.45
Q4 20172.44
Q4 20182.32
Q4 20192.10
Q4 20201.82

Pew Research Center


Typical minutes per visit for the peak 50 UNITED STATE day-to-day newsfiles, based upon circulation, is a little less than two minutes in Q4 2020. This is down around 45 secs from once we first began tracking this in Q4 2014.


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YearNews analysts,reporters andjournalistsEditorsPhotographersTelevision, video, andfilm cam operatorsand editors2012$36,381$52,114$40,899$53,9552013$36,384$51,420$42,271$56,6742014$35,559$50,290$41,163$55,9272015$35,399$50,936$41,769$61,2392016$35,596$51,981$42,931$58,5182017$36,093$52,196$42,006$54,2232018$36,017$50,830$43,181$50,7062019$35,579$50,462$43,658$55,8892020$35,950$50,010$45,710$53,730

Pew Research Center


Methodological note

In this reality sheet, circulation information through 2014 is from Editor & Publisher, which was published on the website of the News Media Alliance (NMA), known at the moment as the Newspaper Association of America (NAA). Since then, the NMA no much longer offers this data, so the Center determined the year-over-year change in total circulation for those daily UNITED STATE newsfiles that report to the Alliance for Audited Media and also fulfill specific criteria. This percentage readjust was then applied to the complete circulation from the prior year – therefore the use of the term “estimated full circulation.” This strategy is likewise used to create the revenue estimates, using the financial statements of publicly traded newspaper suppliers as the data source.


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Find out more

This fact sheet was compiled by Senior Researcher Michael Barthel and Research Assistant Kirsten Worden.

Read the methodology.

Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This is the latest report in Pew Research Center’s ongoing examination of the state of news, information and journalism in the digital age, a study regime funded by The Pew Charitable Trusts, through generous assistance from the John S. and also James L. Knight Foundation.

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Find even more comprehensive explorations of UNITED STATE newsdocuments by adhering to the web links below:


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About Pew Research Center Pew Research Center is a nonpartisan truth tank that increates the public around the worries, perspectives and fads shaping the people. It conducts public opinion polling, demographic research, media content analysis and also various other empirical social scientific research research study. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.