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Heidi M Neck; Christopher P Neck; Emma L Murray
Thousand also Oaks : SAGE Publications, Inc, 2020.

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Material Type: Document Type: All Authors / Contributors: ISBN: OCLC Number: Notes: Description: Contents: Responsibility:
Document
Book, Computer File
Heidi M Neck; Christopher P Neck; Emma L Murray
9781544354651 1544354657
1180068760
PrefaceAcknowledgmentsAbout the AuthorsPart I. Entrepreneurship Is a Life SkillCHAPTER 1: Practicing Entrepreneurship 1.1 Entrepreneurship Requires Action and also Practice 1.2 Entrepreneurship May Be Different From What You Think 1.3 Types of Entrepreneurship 1.4 Entrepreneurship Is a Method, Not a Process 1.5 The Method Involves Creating the Future, Not Predicting It 1.6 The Key Materials of the Entrepreneurship Method 1.7 Entrepreneurship Requires Delibeprice Practice 1.8 How This Publication Will Aid You Practice Entrepreneurship Rundown Key Terms Case Study: Saurbh Gupta, founder, Gyan-I Inc.CHAPTER 2: Activating an Entrepreneurial Mindcollection 2.1 The Power of Mindset 2.2 What Is Mindset? 2.3 The Self-Leadership Halittle 2.4 The Creativity Halittle bit 2.5 The Improvisation Halittle 2.6 The Mindset as the Pathway to Action Outline Key Terms Case Study: Maliha Khalid, founder and also CEO, DoctoryPart II. Creating and Developing OpportunitiesCHAPTER 3: Creating and Recognizing New Opportunities 3.1 The Entrepreneurial Mindcollection and Opportunity Recognition 3.2 Opportunities Start With Thousands of Ideas 3.3 Four Pathmeans to Opportunity Identification 3.4 Alertness, Prior Knowledge, and Pattern Recognition 3.5 From Idea Generation to Opportunity Recognition Rundown Key Terms Case Study: Jillian Lakritz, founder, Yoee BabyCHAPTER 4: Using Design Thinking 4.1 What Is Deauthorize Thinking? 4.2 Design Thinking as a Human-Cgotten in Process 4.3 Deauthorize Thinking Requires Empathy 4.4 The Design-Thinking Process: Inspiration, Ideation, Implementation 4.5 Pathmeans Toward Observation and also Insights 4.6 Interviewing as a Useful Technique for Identifying Needs 4.7 Variations of the Design-Thinking Process Summary Key Terms Case Study: Anton Yakushin, cofounder and also CEO, VentureBlocksCHAPTER 5: Building Firm Models 5.1 What Is a Firm Model? 5.2 The Four Parts of a Company Model 5.3 The Customer Value Proplace (CVP) 5.4 Different Types of CVPs and also Customer Segments 5.5 The Company Model Canvas (BMC) Outline Key Terms Case Study: Gautam Gupta, cofounder, NatureBoxCHAPTER 6: Developing Your Customers 6.1 Customers and also Markets 6.2 Types of Customers 6.3 Customer Segmentation 6.4 Targain Customer Group 6.5 Customer Personas 6.6 Customer Journey Mapping Process 6.7 Market Sizing Synopsis Key Terms Case Study: Haim Saban, The Mighty Morphin" Power RangersCHAPTER 7: Testing and Experimenting With New Ideas 7.1 Experiments: What They Are and also Why We Do Them 7.2 Types of Experiments 7.3 A Deeper Look at Protokinds 7.4 Hypothesis Testing and also the Scientific Method Applied to Entrepreneurship 7.5 The Experimentation Template 7.6 Interviewing for Customer Feedearlier Synopsis Key Terms Case Study: Katrina Lake, CEO, Stitch FixCHAPTER 8: Developing Netfunctions and Building Teams 8.1 The Power of Networks 8.2 The Value of Netfunctions 8.3 Building Networks 8.4 Virtual Networking 8.5 Netfunctioning to Build the Starting Team Synopsis Key Terms Case Study: Jeff Goudie, AmeriCan PackagingPart III. Examining and Acting on OpportunitiesCHAPTER 9: Creating Revenue Models 9.1 What Is a Revenue Model? 9.2 Different Types of Revenue Models 9.3 Generating Revenue From "Free" 9.4 Revenue and also Cost Drivers 9.5 Pricing Strategies 9.6 Calculating Price Outline Key Terms Case Study: Balaji Viswanathan, founder, Invento RoboticsCHAPTER 10: Planning for Entrepreneurs 10.1 What Is Planning? 10.2 Planning Starts With a Vision 10.3 Plans Take Many Forms 10.4 Questions to Ask Throughout Planning 10.5 The Business Plan Debate 10.6 Tips for Writing Any Type of Plan Outline Key Terms Case Study: Boyd Cohen, cofounder, IoMobCHAPTER 11: Anticipating Faitempt 11.1 Faientice and also Entrepreneurship 11.2 The Faitempt Spectrum 11.3 Fear of Faiattract 11.4 Learning From Faitempt 11.5 Getting Gritty: Building a Tolerance for Faitempt Summary Key Terms Case Study: Emily Lagasse, founder, Petwell Supply Co.Part IV. Supporting New OpportunitiesCHAPTER 12: Bootstrapping and also Crowdcapital for Resources 12.1 What Is Bootstrapping? 12.2 Bootstrapping Strategies 12.3 Crowdcapital Versus Crowdsourcing 12.4 Crowdresources Startups and Entrepreneurships 12.5 The Four Conmessages for Crowdresources 12.6 A Quick Guide to Successful Crowdresources Summary Key Terms Case Study: Daymond John, founder, FUBUCHAPTER 13: Financing for Startups 13.1 What Is Equity Financing? 13.2 The Basics of Valuation 13.3 Angel Investors 13.4 Venture Capitalists 13.5 Due Diligence Summary Key Terms Case Study: Rich Palmer, founder, GravytySUPPLEMENT A: Financial Statements and Projections for Startups Financial Projections for Startups Three Essential Financial Statements Linkages Between the Three Financial Statements The Journey of Cash: The Cash Convariation Cycle Building Pro Forma Financial Statements Building Assumptions: Operating Policies and also Other Key Assumptions Summary Key TermsCHAPTER 14: Navigating Legal and also IP Issues 14.1 Legal Considerations 14.2 Types of Legal Structures 14.3 Legal Mistakes Made by Startups 14.4 Pundit Property (IP) 14.5 Global IP Theft 14.6 Common IP Traps 14.7 Hiring Employees Summary Key Terms Case Study: Matthew Vega-Sanz, cofounder, LulaCHAPTER 15: Engaging Customers Thstormy Marketing 15.1 What Is Entrepreneurial Marketing? 15.2 The Basic Principles of Marketing 15.3 Building a Brand also 15.4 Entrepreneurial Marketing 15.5 Creating Your Personal Brand Outline Key Terms Case Study: Justin Real, founder, RealplaySUPPLEMENT B: The Pitch Deck Types of Pitches Overview of the Pitch Deck The Pitch Deck The Concern and also Answer Period Public Speaking Tips Overview Key TermCHAPTER 16: Supporting Social Entrepreneurship 16.1 The Role of Social Entrepreneurship 16.2 Social Entrepreneurship and also Wicked Problems 16.3 Types of Social Entrepreneurship 16.4 Capital Markets for Social Entrepreneurs 16.5 Social Entrepreneurs and Their Stakeholders 16.6 Differences Between Social Entrepreneurship and also Corpoprice Social Responsibility 16.7 Social Entrepreneurship and also Audacious Ideas 16.8 Global Entrepreneurship Overview Key Terms Case Study: Brandale Randolph, founder and also CEO, 1854 Cycling CompanyGlossaryNotesName IndexSubject Index
1 virtual resource (536 pages)
Preface; Acknowledgments; About the Authors; Part I. Entrepreneurship Is a Life Skill; CHAPTER 1: Practicing Entrepreneurship; 1.1 Entrepreneurship Requires Action and also Practice; 1.2 Entrepreneurship May Be Different From What You Think; 1.3 Types of Entrepreneurship; 1.4 Entrepreneurship Is a Method, Not a Process; 1.5 The Method Involves Creating the Future, Not Predicting It; 1.6 The Key Materials of the Entrepreneurship Method; 1.7 Entrepreneurship Requires Deliberate Practice; 1.8 How This Book Will Aid You Practice Entrepreneurship; Summary; Key Terms; Case Study: Saurbh Gupta, founder, Gyan-I Inc; CHAPTER 2: Activating an Entrepreneurial Mindset; 2.1 The Power of Mindset; 2.2 What Is Mindset?; 2.3 The Self-Leadership Habit; 2.4 The Creativity Habit; 2.5 The Improvisation Habit; 2.6 The Mindcollection as the Pathmeans to Action; Summary; Key Terms; Case Study: Maliha Khalid, founder and CEO, Creating and Developing Opportunities; CHAPTER 3: Creating and Recognizing New Opportunities; 3.1 The Entrepreneurial Mindset and Opportunity Recognition; 3.2 Opportunities Start With Thousands of Ideas; 3.3 Four Pathmethods to Opportunity Identification; 3.4 Alertness, Prior Knowledge, and also Pattern Recognition; 3.5 From Idea Generation to Opportunity Recognition; Summary; Key Terms; Case Study: Jillian Lakritz, founder, Yoee Baby; CHAPTER 4: Using Design Thinking; 4.1 What Is Deauthorize Thinking?; 4.2 Deauthorize Thinking as a Human-Centered Process; 4.3 Deauthorize Thinking Requires Empathy; 4.4 The Design-Thinking Process: Inspiration, Ideation, Implementation; 4.5 Pathways Toward Observation and Insights; 4.6 Interviewing as a Useful Technique for Identifying Needs; 4.7 Variations of the Design-Thinking Process; Summary; Key Terms; Case Study: Anton Yakushin, Cofounder and also CEO, VentureBlocks; CHAPTER 5: Building Company Models; 5.1 What Is a Business Model?; 5.2 The Four Parts of a Company Model; 5.3 The Customer Value Proplace (CVP); 5.4 Different Types of CVPs and Customer Segments; 5.5 The Company Model Canvas (BMC); Summary; Key Terms; Case Study: Gautam Gupta, cofounder, NatureBox; CHAPTER 6: Developing Your Customers; 6.1 Customers and Markets; 6.2 Types of Customers; 6.3 Customer Segmentation; 6.4 Taracquire Customer Group; 6.5 Customer Personas; 6.6 Customer Journey Mapping Process; 6.7 Market Sizing; Summary; Key Terms; Case Study: Haim Saban, The Mighty Morphin" Power Rangers; CHAPTER 7: Testing and Experimenting With New Ideas; 7.1 Experiments: What They Are and also Why We Do Them; 7.2 Types of Experiments; 7.3 A Deeper Look at Prototypes; 7.4 Hypothesis Testing and also the Scientific Method Applied to Entrepreneurship; 7.5 The Experimentation Template; 7.6 Interviewing for Customer Feedback; Summary; Key Terms; Case Study: Katrina Lake, CEO, Stitch Fix; CHAPTER 8: Developing Netfunctions and Building Teams; 8.1 The Power of Networks; 8.2 The Value of Networks; 8.3 Building Networks; 8.4 Virtual Networking; 8.5 Netfunctioning to Build the Starting Team; Summary; Key Terms; Case Study: Jeff Goudie, AmeriCan Packaging; Part III. Evaluating and also Acting on Opportunities; CHAPTER 9: Creating Revenue Models; 9.1 What Is a Revenue Model?; 9.2 Different Types of Revenue Models; 9.3 Generating Revenue From "Free"; 9.4 Revenue and Cost Drivers; 9.5 Pricing Strategies; 9.6 Calculating Price; Summary; Key Terms; Case Study: Balaji Viswanathan, founder, Invento Robotics; CHAPTER 10: Planning for Entrepreneurs; 10.1 What Is Planning?; 10.2 Planning Starts With a Vision; 10.3 Plans Take Many Forms; 10.4 Questions to Ask Throughout Planning; 10.5 The Business Plan Debate; 10.6 Tips for Writing Any Type of Plan; Summary; Key Terms; Case Study: Boyd Cohen, cofounder, IoMob; CHAPTER 11: Anticipating Failure; 11.1 Failure and Entrepreneurship; 11.2 The Failure Spectrum; 11.3 Fear of Failure; 11.4 Learning From Failure; 11.5 Getting Gritty: Building a Tolerance for Failure; Summary; Key Terms; Case Study: Emily Lagasse, founder, Petwell Supply Co; Part IV. Supporting New Opportunities; CHAPTER 12: Bootstrapping and also Crowdcapital for Resources; 12.1 What Is Bootstrapping?; 12.2 Bootstrapping Strategies; 12.3 Crowdcapital Versus Crowdsourcing; 12.4 Crowdresources Startups and also Entrepreneurships; 12.5 The Four Contexts for Crowdfunding; 12.6 A Fast Guide to Successful Crowdfunding; Summary; Key Terms; Case Study: Daymond John, founder, FUBU; CHAPTER 13: Financing for Startups; 13.1 What Is Equity Financing?; 13.2 The Basics of Valuation; 13.3 Angel Investors; 13.4 Venture Capitalists; 13.5 Due Diligence; Summary; Key Terms; Case Study: Rich Palmer, founder, Gravyty; SUPPLEMENT A: Financial Statements and also Projections for Startups; Financial Projections for Startups; Three Essential Financial Statements; Linkeras Between the Three Financial Statements; The Journey of Cash: The Cash Convariation Cycle; Building Pro Forma Financial Statements; Building Assumptions: Operating Policies and also Other Key Assumptions; Summary; Key Terms; CHAPTER 14: Navigating Legal and IP Issues; 14.1 Legal Considerations; 14.2 Types of Legal Structures; 14.3 Legal Mistakes Made by Startups; 14.4 Pundit Property (IP); 14.5 Global IP Theft; 14.6 Usual IP Traps; 14.7 Hiring Employees; Summary; Key Terms; Case Study: Matthew Vega-Sanz, cofounder, Lula; CHAPTER 15: Engaging Customers Thstormy Marketing; 15.1 What Is Entrepreneurial Marketing?; 15.2 The Basic Principles of Marketing; 15.3 Building a Brand; 15.4 Entrepreneurial Marketing; 15.5 Creating Your Personal Brand; Summary; Key Terms; Case Study: Justin Real, founder, Realplay; SUPPLEMENT B: The Pitch Deck; Types of Pitches; Rundown of the Pitch Deck; The Pitch Deck; The Inquiry and also Answer Period; Public Speaking Tips; Summary; Key Term; CHAPTER 16: Supporting Social Entrepreneurship; 16.1 The Role of Social Entrepreneurship; 16.2 Social Entrepreneurship and Wicked Problems; 16.3 Types of Social Entrepreneurship; 16.4 Capital Markets for Social Entrepreneurs; 16.5 Social Entrepreneurs and also Their Stakeholders; 16.6 Differences Between Social Entrepreneurship and also Corpoprice Social Responsibility; 16.7 Social Entrepreneurship and Audacious Ideas; 16.8 Global Entrepreneurship; Summary; Key Terms; Case Study: Brandale Randolph, founder and CEO, 1854 Cycling Company; Glossary; Notes; Name Index; Subject Index;
Heidi M. Neck, Babkid College, Christopher P. Neck, Arizona State College, Emma L. Murray.