Cite this write-up as: Shraddha Bajracharya, "Social Responsibility Theory," in jiyuushikan.org, January 6, 2018, https://www.jiyuushikan.org/mass-communication/social-responsibility-theory.

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Social obligation is principles that guide any activity, be it in media or other institutions, that put an duty towards environment, society, society and also economic climate. The media choose any various other sector should not damage, yet have to promote atmosphere and socio-cultural elements in relation to the economic climate of the location.


Social Responsibility concept of electronic media is fairly a new idea which began in the mid-20th century and is provided mainly by developing and least emerged countries. The concept began from Europe and took a form via the Commission on the Freedom of Press that occurred in USA in 1949.

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The model was designed formally by Siebert, Peterkid and Schramm in 1956 in their book. It urges full flexibility to press and also no censorship, however it must be regulated according to social responsibilities and also external controls. Content is additionally filtered with public duty and also interference.

The theory reinserted libertarian concept through the view that libertarianism was outdated. The concept also incorporates some elements of authoritarian theory. After the development of this concept, professionalism in media began to be taken seriously.

Social Responsibility Theory Concepts

“Freedom of expression under the social duty concept is not an absolute right, as under pure libertarian concept. One’s right to cost-free expression must be balanced against the personal rights of others and also against crucial society interest.– Siebert, Peterchild, and Schramm

The social obligation theory of mass media readjusted the means press published news from objective reporting to interpretative reporting. Before this theory, facts were presented without any interpretation.


The audience interpreted it the means they wanted to. This caused problems as interpretation was not based on truth and also it affected the social order. Interpretative reporting and investigative reporting began to uncover the reality behind eextremely case.

In Social Responsibility Theory, the press is taken to be for the civilization and also society. The tasks of the press is to make a code of conduct and also follow it, to construct a traditional in journalism, to make journalism better, to safeguard journalists and also to have actually penalties if any journalist violates the code of conduct.

This means, the facts gave by the press are analyzed and construed so that the people obtain true indevelopment and understandable news. This helps maintain social harmony by revealing social evils favor corruption and discouraging various other poor conducts.

The media is taken as a location for the voicemuch less to have a voice and also develop public opinions wright here each and also eextremely perkid has actually the appropriate to sheight, express and publish. . It is thought about not an end but a tool for social advancement. Therefore, the missions of media are declared to inform, record, analyze, interpret, mediate and also mobilize by creating and finding options.

Major Features of Social Responsibility Theory

Private push ownershipPress is intended to be owned privately. The government does not own the press. The exclusive owners have to publish within the honest guidelines and in a responsible means.Media as a democratic institutionMedia is not a component of the federal government and it need to work-related on its own. It has actually the liberty to execute anypoint they desire, simply not occupational out of the honest standards.Public participationPublic need to obtain to get involved with comments, response, create and also get associated in all elements of media’s work-related.Emphasis on social responsibilityThe media should be responsible in the direction of the culture.Self-regulation in mediaThe media have to have actually some borders within itself to be ethical. The regulations are to be followed by all the media specialists associated in the particular college.Code of ethicsAll the media institutions have to have a created or uncomposed code of ethics which should be the traditional followed by all.Professional standardsThe top quality of the publishing have to be maintained, false interpretation of any type of indevelopment have to be avoided.Media role of criticizing governmentMedia is permitted to criticize the federal government functions, works and plans. It is done to aid the federal government obtain better.Helping eradicate social problemsMedia need to soptimal against and conscious human being about social troubles as it is media’s duty to work-related for the betterment of the society.Pluralistic media (consisting of ideas and also civilization from various groups)Media must write the views of different teams of civilization and also not just about a single group. It must never be biased.Social benefitMedia must job-related for the society and just perform the points that are beneficial to the culture. It have to not write about the points that are ambiguous or inconsistent as those message might reason problem in the culture.

Examples of Social Responsibility Theory

Reports of health news in the media deserve to be taken as media acting socially responsible. The media gives indevelopment and awareness on health troubles. It also offers awareness on some fundamental health problems choose diarrhea and also just how to cure them.

The media provides indevelopment about epidemics and health hazards. Here, acting responsibly is by not spreading wrong news and panic.

Tright here have been instances of mass panic among the human being bereason of some misconstrued news on health publimelted by various media. Also, advertisements of harmful substances like cigarettes and also alcohol are taken into consideration to be wrong according to the social obligation concept.

Reporting on the performance of government establishments and unveil tyranny and also corruption by the media is additionally an example of socially responsible media as Media acts prefer a movie critic of the federal government.

But, tbelow are times once the media has severely damaged the reputation of some political leaders and also political parties with irresponsible journalism, causing major conflicts in the culture.

Strengths of Social Responsibility Theory

It helps in preventing conflicts during wars and problems.It accepts public opinion and also functions for the citizens.Press and also media homes execute not have monopoly as rules and also principles guide them.The media publishes fact as a result of regulatory tasks and their moral obligation to do so .Yellow journalism decreases as media deserve to be wondered about by the legislation and also public.Tbelow is pluralism and diversification on news and world connected.The voicemuch less and marginalized world are able to raise their voice.

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Weaknesses of Social Responsibility Theory

Ethics are always vague, ambiguous and also differs from instance to instance.It is difficult to determine who sets clear ethics and standards.Social obligation and also values are morally obligatory things. Any form of legal limitations must not be imposed if media is just working in the principle of duty. Laws are authoritative and not autonomous concepts.