We"re the Self-Preservation Society

We’ve constantly supplied natural preservatives like salt, honey and also clay to save our commodities fresh for much longer. As a result, more than 70% of our variety is completely self-keeping — somepoint not many type of various other cosmetic providers can claim. But it’s still not great enough. You want us to go also additionally and also rerelocate even more parabens or artificial preservatives from your cosmetic assets. And your wish is our command.

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Until currently, most of our self-maintaining commodities have actually been solid, as bacteria needs water to grow and multiply. To save creams, lotions and liquids fresh we usage minimal amounts of artificial preservatives, namely methylparaben, propylparaben, phenoxyethanol and benzyl alcohol, as this gives non-solid commodities a much longer shelf life.

Although we’re confident that these synthetic preservatives are absolutely safe, we know that some of our customers choose to prevent them. So we’ve come up through an innovative means to rebalance our formulations, which implies that we deserve to remove these synthetic preservatives from some of the products that you recognize and also love. As an outcome, we"ll have the ability to offer even more products that are completely complimentary from preservatives – and also all without substantially altering the look, the feel, the price, or reducing the shelf life.

What are parabens?

Parabens were initially presented in the 1930s and also are now the most commonly-used preservatives in cosmetic commodities. They are so extensively provided because they are inexpensive, colorless, odorless, non-toxic and also have actually a broad spectrum of antimicrobial activity, which indicates that they soptimal fungus, bacteria and also various other microbes from prospering in creams and also make-up.

Dr. Stephanie Williams, Dermatologist at European Dermatology London, says: "Parabens have actually a long background of safe use and also are incredibly generally used in skincare. They are well establiburned skintreatment preservatives and also, for the huge majority, won’t cause any kind of difficulties. In very few civilization, parabens could cause call allergies, although that’s rare compared to their widespreview usage."

Despite this, parabens have become an unfamous ingredient, also though many kind of customers aren’t totally certain why.

"There is certainly a demand for paraben-complimentary formulas, so much so that brand-new commodities carried to the market are actually considered controversial if they contain parabens,” states beauty blogger Caroline Hirons, of carolinehirons.com. “But I’m certain, if asked, the majority of civilization wouldn’t recognize why parabens are thought about ‘dangerous’."

In reality, concerns about parabens have the right to be traced back to a 2004 research which uncovered traces of parabens in breast cancer tumors. This created the basis of a theory that parabens, which can weakly mimic the hormone estrogen, deserve to disrupt hormones and also rise the hazard of breast cancer. However, even more researches have actually uncovered no evidence to support this. Rachel Rawson, Clinical Nurse Specialist at Breast Cancer Care confirms: “There is presently no conclusive proof to imply that the use of commodities containing parabens is straight connected to the development of breast cancer."

Certainly, parabens have actually been subjected to such rigorous trial and error that specialists currently believe that they are safer than other artificial options. Dr. Edmund Fowles of EF Chemical Consulting, a firm which specializes in cosmetic security assessments, says: “I feel absolutely sure that parabens are safe. As a result of all the fuss around the potential threats tbelow has been exhaustive research study, which has spanned all angles. ‘Paraben-free’ cosmetics ssuggest use a different form of preservative, which will have actually been a lot less rigorously researched, so exactly how can we say that it’s better?"

For these reasons, Lush continues to usage parabens at levels which are within European Union (EU) guidelines. Current EU regulations permit a total concentration of 0.4% of methylparaben in cosmetic assets, and Lush uses 0.2% as conventional.

From 2014, revised EU guidelines will intend that propylparaben deserve to be provided at a maximum concentration of 0.19%; Lush formulas use a concentration of 0.1%.

Left on the shelf?

You’ve probably noticed that, just prefer the food you buy at the supersector, LUSH commodities have actually a ‘usage by’ day. But unchoose most other cosmetic brands, we likewise let you recognize when our products were made. We recommfinish that you store our Fresh Face Masks in the fridge and use them as soon as feasible while the ingredients are still fresh and energetic, but the majority of our products have actually a shelf life of 14 months from the day that they were made. In most cases we control to accomplish this without using preservatives, sindicate because of the method in which the commodities are formulated.

How long perform Lush commodities last?


All cosmetics that contain water call for some form of preservative device, simply because water enables bacteria to flourish and also multiply. So rerelocating the excess water – by turning bubble bath into bubble bars, body lotions into massage bars and shampoo and also conditioners into solids – suggests that bacterial expansion is inhibited and also we no longer must add any kind of fabricated preservatives. The very same applies to our soaps, powdered deodorants, toothy tabs and cleansing rolls.

We use clay, calamine, talc and kaolin in our products to absorb water and a number of commodities, such as Big solid conditioner, also contain several salt, which is alkaline.

Bacteria will certainly just thrive in acidic conditions so, again, we don’t have to use preservatives. "All organisms, including microorganisms, require water in order to live," describes LUSH Inventor Daniel. "In a solid cosmetic composition there is no water obtainable for the microorganisms to use for their important biochemisattempt, and also therefore they are unable to build."

Of course, it’s not valuable to sell only solid commodities, which is why we have continued to use artificial preservatives in our creams and also lotions. However before, we’ve now discovered a method to save the amount of "complimentary water" – which is the water that’s left over as soon as the chemical reactions have actually taken location – to a minimum, definition that even our moisturizers have the right to end up being entirely self-preserving.

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"We’ve currently occurred a set of formulation parameters that allowed us to build self-preserving devices," claims Daniel.

As time goes on, we hope to add more self-maintaining products to our variety, giving you more alternative than ever before. Daniel says: "Our lengthy term goal is to eliminate preservatives, while making certain the customer have the right to obtain the product they love."